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Diorissimo was created in 1956 by Edmond Roundnitska.
There are many who believe Diorissimo to be the most perfect
lily of the valley fragrance (also called muguet).
Diorissimo is fresh and clear, just like a dewy, spring
morning in the woods.
Christian Dior believed that lily-of-the valley is the
symbol of hope, happiness and joy.
Roundnitska wanted to create a perfume that would be
revolutionary and break the trend of sweet perfumes that were dominating the
market (in the 1950’s). Roundnitska’s
goal was to create a perfume that was both simple and luminous. He dreamed of
perfume similar to that of muguet that enveloped his senses when he was resting
in his garden. Christian Dior and Edmond Roudnitska met in 1955 and made their
dream come true in 1956 when Diorissimo was created. The perfume was represented by an
illustration by René Gruau. According to
Christian Dior, Diorissimo is the perfume of his spirit, or, "the scented
expression of his soul.”
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