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Diorissimo was created in 1956 by Edmond Roundnitska.

There are many who believe Diorissimo to be the most perfect lily of the valley fragrance (also called muguet).

Diorissimo is fresh and clear, just like a dewy, spring morning in the woods.

Christian Dior believed that lily-of-the valley is the symbol of hope, happiness and joy.

Roundnitska wanted to create a perfume that would be revolutionary and break the trend of sweet perfumes that were dominating the market (in the 1950’s).  Roundnitska’s goal was to create a perfume that was both simple and luminous. He dreamed of perfume similar to that of muguet that enveloped his senses when he was resting in his garden. Christian Dior and Edmond Roudnitska met in 1955 and made their dream come true in 1956 when Diorissimo was created.  The perfume was represented by an illustration by René Gruau.  According to Christian Dior, Diorissimo is the perfume of his spirit, or, "the scented expression of his soul.”

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